The land of the overly sensitive

Who are these people who were offended by Burger King’s Spongebob Squarepants “I like square butts” ads? The ads were totally silly and strange, but not sexy or salacious. But apparently BK is slipping because of them.

A commenter:

I’m in this “core customer” base and I was offended by the butt ads and will now drive past a Burger King to find another place to eat. I hope their continuing attempts to use racy ads drives Chidsey out and gets someone in his place who can market BK out of the gutter.


9 Responses to “The land of the overly sensitive”

  1. Kyley Says:

    i am eternally offended by most commercials, but i think those commercials are actually rather tongue-in-cheek, not to mention a step up from that creep filet-o-fish thing.

  2. Kenny Says:

    I wouldn’t be real pleased to refer to myself as a “core customer” of BK.

  3. yorkroberts Says:

    After reading every comment on that story allow me to say that people are fucking stupid.

    I think that ad is annoying because I think the song “I Like Big Butts” is probably the most embarassingly stupid song ever written that for some reason will always appeal to people.

    But tons of people on that talkback are like “I’ll go to a McDonald’s instead the king is scary”…etc.

    Everyone knows that BK is filthy. I can’t think of a BK I’ve ever been to that wasn’t significantly more disgusting than a nearby fast food alternative. Remember the one by the Garden? Remember the one in Central? Both closed both next to multiple other options that were cleaner.

    I think that’s probably their main problem. Also the whole not catching on to America wanting there to be healthy options on fast food menus craze.

  4. Kenny Says:

    See those of us who are from TC (at least 50 percent of this blogs readership) would disagree with York’s statement because TC Burgerkings are by far the best run fast food establishments in the area.

  5. indeedindeed Says:

    yeah, it’s amazing how much variance there is between franchisees. for example, the 7-eleven on 14th is amazingly clean and well-run. the slurpees are excellent 95% of the time. so i have always had really positive connotations of 7-eleven. But you go into a lot of franchises where they clearly don’t care as much, and the atmosphere is totally different.

    or to think about how much the service can different at dunkin donuts locations. it’s like eating at a subway restaurant versus eating a sandwich you find lying on the bench in a subway station.

  6. indeedindeed Says:

    when my fam was young, joe and i each got sick on car rides after eating at BK, and we didn’t go there again forever. it wasn’t until i was probably in 8th grade that i went back. but, kenny’s right, the BKs in TC are so nice that it became the place to be after that.

  7. yorkroberts Says:

    Huh. That’s interesting. I’m not eing hyperbolic about the BKs in RI or in MA that I’ve been to though. They seriously are all always way shittier than McDonald’s or Wendy’s in comprable areas.

  8. indeedindeed Says:

    The Wendy’ses in Boston aren’t particularly nice, especially that one in Downtown Crossing, which is filthy.

  9. yorkroberts Says:

    Yeah, that one is gross. You’re right. But EVERYTHING in Downtown Crossing area is gross. That Burger King by park street? horrifying.

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